Continental Focuses on Professional Repair Technicians With New ‘We Get It!’ Automotive Aftermarket Theme

  • Quality parts and services for dedicated professional repair technicians
  • Pays homage to the individuals who were born to operate under the hood
  • A new evolution of the Continental Elite brand of premium aftermarket products

LAS VEGAS, Nov. 1, 2016 – Continental, a leading worldwide manufacturer of automotive and heavy-duty aftermarket products for a variety of applications, is emphasizing its commitment to “Elite” automotive technicians through a new aftermarket theme entitled, “We Get It!”

“Automotive technicians are highly trained, dedicated professionals, requiring years of schooling and on-the-job experience to become trustworthy experts in their field,” said Tom Lee, Continental’s marketing manager for its North American aftermarket business. ”And at Continental, we get it.  That’s why we are reemphasizing our commitment to these individuals and the work they perform on a daily basis.”

The “We Get It” theme highlights the Continental Elite aftermarket products and their OE-quality parts and accessories that live up to the exacting standards upon which technicians support. “We get it that their jobs and reputations are built in great part upon the quality parts that they recommend and use,” said Lee.  “That’s why we will continue to support those dedicated professionals with only the best of the best.”

Throughout the remainder of 2016 and 2017, Continental will reinforce the “We Get It” theme with advertising and other collateral in both print, electronic and social media.  Other supporting offerings include a new aftermarket handbook for installers as well as a new catalog for timing kit products.  For additional information go to

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provide sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 205,000 people in 53 countries.

The ContiTech division is one of the world's leading suppliers of technical elastomer products and is a specialist in plastics technology. It develops and produces functional parts, components, and systems for machine and plant engineering, mining, the automotive industry, and other important industries. Together with U.S. company Veyance Technologies Inc., which was acquired at the beginning of 2015, ContiTech generated sales of approximately €5.4 billion (pro forma basis) in 2014 and currently employs approximately 43,000 people in 43 countries worldwide.

Contact for Media

North America:
Anthony DiGiacobbe
Marketing Communications Director
ContiTech NAFTA, Industry
703 S. Cleveland-Massillon Rd.
Fairlawn, OH 44333
Phone: (330) 664-7124
Mobile: (330) 646-3807

North America:
Henry J. Inman
Communications Consultant
ContiTech NAFTA
Cuyahoga Falls, OH 44221
Phone: (330)-571-7727

Antje Lewe
Head of Media & Public Relations
ContiTech AG
Phone: +49 511 938-1304