Continental Introduces Aftermarket Handbook For Automotive Technicians, Distributors

  • New handbook designed to help professionals explain importance of maintenance

  • Includes visual, simplified how-to-do steps for most common occurrences

  • Helpful aid to improve customer service

LAS VEGAS, Nov. 1, 2016 – Continental, a leading worldwide manufacturer of automotive and heavy-duty aftermarket products, has introduced at the AAPEX 2016 Show an aftermarket handbook for installers to use as an aid in customer service in the service bays or showroom.

“The ‘Little Black Book’ is primarily for the professional repair technician to show the customer what could go wrong under the hood and what objective data supports his or her explanation,” said Tom Lee, Continental’s marketing manager for North American aftermarket products.  “It’s another sales tool to help the technician bring the sale to fruition.”

The 5.5 x 7.5-inch handbook – in traditional Continental black with orange lettering – will have visual examples of possible failures in hose, belts, tensioners and timing products and include solid industry figures from AAA and the Auto Care Association to support the technician’s diagnosis. “We believe this will be a valuable aid to both the technician and the distributor,” said Lee.

For additional information on Continental’s Little Black Book and for ordering instructions go to

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provide sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 205,000 people in 53 countries.

The ContiTech division is one of the world's leading suppliers of technical elastomer products and is a specialist in plastics technology. It develops and produces functional parts, components, and systems for machine and plant engineering, mining, the automotive industry, and other important industries. Together with U.S. company Veyance Technologies Inc., which was acquired at the beginning of 2015, ContiTech generated sales of approximately €5.4 billion (pro forma basis) in 2014 and currently employs approximately 43,000 people in 43 countries worldwide.

Contact for Media

North America:
Anthony DiGiacobbe
Marketing Communications Director
ContiTech NAFTA, Industry
703 S. Cleveland-Massillon Rd.
Fairlawn, OH 44333
Phone: (330) 664-7124
Mobile: (330) 646-3807

North America:
Henry J. Inman
Communications Consultant
ContiTech NAFTA
Cuyahoga Falls, OH 44221
Phone: (330)-571-7727

Antje Lewe
Head of Media & Public Relations
ContiTech AG
Phone: +49 511 938-1304