Continental Receives Addy Awards From American Advertising Federation

  • Best-in-show, judge’s choice recognitions for aftermarket marketing initiatives
  • Seven total awards in all for creativity in advertising
  • Next-generation initiative in development

FAIRLAWN, Ohio, March 20, 2017 – Following in the footsteps of Continental’s industry-leading automotive manufacturing, the marketing team based in Fairlawn, Ohio, developed a number of supporting initiatives which were recently recognized by the American Advertising Federation, AAF, with seven local “Addy” Awards for excellence in marketing and advertising.

Continental’s North America Automotive Aftermarket business received three gold awards, two silver, as well as the best-in-show and judges’ choice recognition from the AAF for their “creative spirit of excellence in the art of advertising.” These achievements are now eligible for the regional and national competition where they won in 2016.

“We are particularly pleased that our ‘Little Black Book’ was recognized,” said Tom Lee, Continental’s marketing manager for North America aftermarket products.  The “Little Black Book” debuted at last year’s AAPEX show in Las Vegas and was designed for technicians to use as an aide in simplifying repair discussions with customers.  “It’s primarily for the professional repair technician to show the customer what has or could go wrong under the hood, and what objective data supports his or her explanation. We are currently developing the next iteration, an evolution in technician checklists that we are truly excited to rollout soon”

The pocket-sized handbook contains short-form explanations of common failures in hose, belts, tensioners and timing products supported with fun, cartoon-like illustrations and commentary as well as solid industry figures from AAA and the Auto Care Association to support the technician’s diagnosis. Those interested in what’s to come can expect the Inspection Checklist in the second quarter.

The Little Black Book was designed and created by Continental’s long-standing advertising agency, Geometry Global, Akron, Ohio, and is available to Continental warehouse distributors for distribution to automotive repair technicians who stock and install Continental product.

About Continental
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provide sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 205,000 people in 53 countries.

The ContiTech division is one of the world's leading suppliers of technical elastomer products and is a specialist in plastics technology. It develops and produces functional parts, components, and systems for machine and plant engineering, mining, the automotive industry, and other important industries. Together with U.S. company Veyance Technologies Inc., which was acquired at the beginning of 2015, ContiTech generated sales of approximately €5.4 billion (pro forma basis) in 2014 and currently employs approximately 43,000 people in 43 countries worldwide.

Contact for Media

North America:
Anthony DiGiacobbe
Marketing Communications Director
ContiTech NAFTA, Industry
703 S. Cleveland-Massillon Rd.
Fairlawn, OH 44333
Phone: (330) 664-7124
Mobile: (330) 646-3807

North America:
Henry J. Inman
Communications Consultant
ContiTech NAFTA
Cuyahoga Falls, OH 44221
Phone: (330)-571-7727

Antje Lewe
Head of Media & Public Relations
ContiTech AG
Phone: +49 511 938-1304

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